How to Promote Your Music During the COVID-19 Health Crisis
By Adarious Smith
Did you realize there are over 27 million musicians in the United States? If you make your living as a musician, you know how difficult generating income can be during the COVID-19 health crisis. Many musicians are finding it difficult to engage with consumers due to all of the bad news circulating online. Instead of giving up and throwing in the towel, your main focus should be staying the course.
Promoting your music online is the only way to develop a following and make money. Most music management professionals are passionate about helping their artists develop an online presence. This is mostly due to how effective a great marketing campaign can be when it comes to breaking an artist. If you are trying to promote your music online during this global health crisis, consider the following tips.
Create a Dialogue With Your Fans
Giving your audience exactly what they want is the key to success in the music industry. For most musicians, doing live streams has become a routine part of life since the start of the COVID-19 health crisis. Instead of trying to develop a setlist for these live streams alone, you need to reach out to your fans for help. Sending devoted fans emails or private messages asking them to weigh-in on the songs they want to hear in your next live stream is a good idea.
Not only will this make the fans feel special, but it is also a great way to keep your brand fresh in their minds. Being consistent with both these messages and your live streams can help you attract a wider audience. If you don’t have the time or energy to manage these interactions, finding an experienced manager to help you out is a wise move. With their assistance, you can grow your brand and make money online.
Share New Demos With Your Audience
One of the things most musicians have plenty of right now is time. Since you are unable to play gigs right now, you need to sink your creative energy into developing new music. Most musicians demo new songs on a regular basis. Instead of hiding these demos away, you need to share them with your audience.
By doing this, you can get some feedback on the musical direction you are taking. If you hear negative comments from your followers about a particular demo, avoid taking it to heart. Using this constructive criticism as a way to get better is crucial.
Stay Active on Social Media
Developing an online presence and sharing your music with the masses is easy if you embrace the power of social media. Posting every day on platforms like Twitter or Instagram can help you grow your audience. Failing to post new content on a regular basis will lead to social media users forgetting about you. This is why posting new content often is so important.