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Helpful Tips for Planning a Music Tour Around the United States

By Adarious Smith

Helpful Tips for Planning a Music Tour Around the United States

In the past year, musicians have encountered a bit of a financial crisis. During the pandemic, many of the venues musicians played in to make money were closed. As some of the best venues in the United States start to open back up, many professional musicians are starting to play live again. If you are looking to make up for lost time, then planning an extensive tour of the United States is a great idea. 

With the help of your manager, some hard work and some bookings at popular venues, you can make money playing music at cities around the country. Are you trying to plan a music tour around the United States? If so, check out the great tips below. 

Start Scouting Out Venues to Book

The first thing you need to do when planning a tour is to find venues in areas you want to showcase your music. Most major cities have multiple clubs, bars and live music venues that book artists in all genres. Ideally, you want to find venues in markets that you have lots of fans. By booking these venues, you can actually make money instead of packing to a half-empty venue. 

Before booking venues, you need to work out the logistics of when you want to play there and how much the door split will be. Depending on how popular the venue is, you may have to take less money at the door. This is not a problem if you expect tons of fans to show up for your concert. Seeking out the help of your talent manager is crucial when trying to figure out these logistics. 

Assess What Equipment You Need

One of the most expensive aspects of going on tour is bringing along the right equipment. Most venues will not provide the equipment you need to bring your sound to the masses. This is why you need to invest in your own equipment to bring along for the ride. 

The type of equipment you need for your tour will vary based on the type of music you play. For instance, if you are a rap artist, then all you need is a PA system and a way to play your beats. In most cases, solo rap artists will use laptops and digital files of their beats to develop their live sound. While you may have to spend some money on a good PA system, it will be worth it. 

Make Money With Merchandise

While on tour, you want to find as many ways to make money as possible. Great merchandise is crucial if you want to make money on tour. This merchandise can include things like hats, shirts and CDs with your music on them. Working with the right promotional product supplier is crucial when trying to get a good deal on your merchandise. 

Once you have a tour planned out, you need to promote it on social media. The more people you can inform about upcoming tour dates, the easier it will be to pack the venues you have booked.

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What Is the Role of a Music Talent Manager?

By SBS Team

What Is the Role of a Music Talent Manager?

 

Running a successful music project involves a lot of moving parts. The role of the managers is to coordinate the artist’s team, figure out revenue splits, oversee complex legal structures, and so much more. 

It’s also necessary for a manager to understand and mediate between all parts of the industry while being “fluent” in the entire concept of the music business. 

If you are thinking about hiring an artist manager, knowing their role and expectations is a must. Keep reading to learn more. 

The Role of an Artist Manager

The manager you hire plays a unique role in your life and career. All the other partners you have will profit from specific elements of your cash flow. For example, your agent doesn’t make money off streaming, and publishers don’t earn from ticket sales. 

However, the manager earns a flat percentage on all your revenues. There’s a reason manager contracts are structured like this. It is because the impact and influence a manager has over an artist’s career is significant, which means their interests must be perfectly aligned with yours. 

Spokesperson and Gatekeeper 

The role of your manager is vast. One aspect of this is your public representative. Your manager will reach out to potential partners and sort through any incoming offers on your behalf. This part of the job requires many small decisions, and most artists are not aware of what is going on behind the scenes. 

You must find and hire a manager you completely trust. This is going to ensure the desired results are achieved. 

The Team Architect 

Another responsibility of your manager is to coordinate and build your team. This is going to include several different partners working on varying sides of the industry. Every time an artist moves to the next step in their career, your manager will consider new and existing partnerships to ensure your best interests are intact. 

It’s important to realize that the decisions made by your manager will have a huge and lasting impact on your music career. If they aren’t made carefully, it can impact your ability to continue seeing success in the future. 

Artistic Direction

Even if you have an A&R with your publisher or label, your manager will define and coordinate the video and music releases, live performances, and tour strategy. Your manager is the final advisor when it comes to dealing with the A&R, and their role is to mediate how much influence other partners have. 

Finding the Right Music Manager Matters 

Finding the right music manager is an important element of your music career. Taking the time to find the right person or company for the job will pay off and help ensure your music career is as successful as possible. With the information above, you have a general idea of what the role of a music manager is and what to expect when you hire these services. Being informed is the best way to find and hire the right music manager. 

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What Do Artist Managers Do

By SBS Team

What Do Artist Managers Do

Artist managers are entrusted with the job of managing the careers of artists. The artist manager’s role involves the entire gamut of functions, from overseeing the artist's day-to-day schedule to negotiating contracts on their behalf. They are responsible for guiding all aspects of the artist's professional life that may sometimes encroach into the artist's personal life, too if it impacts their work. They are also responsible for shielding the artist from all external factors that can be distractions. 

 

A Wide Array of Managerial Tasks

 

Artist managers are responsible for advocating for the business, advising on brand endorsements, providing 24x7 support and all career decisions. They are responsible for the short and long-term goals of the artist and steer them along in clearly mapped out directions. To say that artist managers market the artist is also too narrow a definition. The scope is much broader as it is an all-encompassing relationship that blends the personal and professional lives of the artist as seamlessly as possible. 

 

Therefore, the responsibilities can be overwhelming as they include:

 

  • Booking gigs
  • Planning album projects
  • Scheduling and orchestrating record releases
  • Planning the touring and appearances
  • Negotiating record contracts
  • Keeping the peace within the band
  • Leveraging the artists' brand equity
  • Create revenue streams

 

The above list is by no means an exhaustive one. But, these are some of the essential requirements of the job if you are to become an artist's manager. Artist managers may be flying solo in the beginning but will soon have a team or work as an agency to fulfill all the needs of the artist or the band. 

 

Managing an artist or a band is multi-faceted and a team effort. So, even if the manager started out as a single entity, they are going to rely on agents, publishers, and labels to form a cohesive unit, working to garner greater success for the artist and reap the benefits as a team.

 

The Best Artist Managers 

 

Despite the COVID-19 or Wuhan virus pandemic, which brought all performances, outdoors and indoors, to a grinding halt, artists and their managers still need to run the business, produce new music and albums, build and promote their brand, and earn money. The best managers are those that believe in the artists and their creativity. 

 

They curate the music and develop the music content and branding. Rarely can these be performed without some level of subjectivity and personal input. The relationship between the artist and the artist manager needs to be built on trust for it to flourish and endure. With an endless number of responsibilities, you could say that the artist manager's job is never really done!

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Getting a Great Take: Recording Tips For Hip Hop Artists

By Adarious Smith

Getting a Great Take: Recording Tips For Hip Hop Artists

Over 4 million new songs are released annually. For most musicians, finding ways to make a hit record is something they work very hard to do. The key to a great song is a catchy chorus and an infectious beat. Hip-hop artists spend a lot of money on great beats. Producers like Scott Storch, Dr. Dre and Just Blaze make a great living by producing some of the best beats in the world.

Not only do hip-hop artists need to worry about good lyrics and a solid beat, they also need to focus on getting a good recording of them performing a song. Before you can start making music videos and touring behind the release of a new song, you will have to go into the studio and get a good recording. Here are some things you can do to make your recordings clearer and easier to listen to.

Put Some Energy Into Your Raps

If you think back to what the most successful rappers of the past few decades have in common, it is an instantly recognizable delivery. When you hear a Tupac recording, there is no denying it is him because of the energetic delivery he has. Ask any rapper what the hardest part of getting started in this industry is and they are sure to tell you about the difficulty they encountered finding their voice. Some new rappers make the mistake of trying to emulate their heroes, which can make them sound like a carbon copy of these artists.

One of the worst mistakes you can make when going into the recording booth to record a new verse is sounding monotone. If there is nothing dynamic in your verse, it will be overlooked and ignored by true hip-hop fans. This is why you need to approach everything you record with fresh energy. Being energetic allows you to capture the attention of the listener and take them along on a journey with your music.

There is Nothing Wrong With Annunciation

In the past few years, mumble rappers have come to prominence in the world of music. While this form of hip-hop is popular, many people view it as a passing trend. Truly iconic rappers like Jay-Z, Lil Wayne and the Notorious B.I.G. clearly annunciate their lines. If you truly have something to say on a record, you want people to hear it, which is why you need to work on rapping clearly.

Experiment With Microphone Distances

Depending on the intensity at which you rap, you may need to experiment with microphone distances. Getting too close to the microphone can distort your words and make it hard for the listener to hear what you have to say. This is why you need to think about standing back from the microphone a bit to ensure you get the clearest recording possible.

If you want to make a name for yourself in the world of hip-hop, having the right management in place is crucial. Are you looking for a manager to help you out? If so, it’s time to find out more about the team at Plug Brudaz.

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Issues That Make It Difficult To Get Booked For New Shows

By SBS Team

Issues That Make It Difficult To Get Booked For New Shows

Music lovers the world over are rejoicing at the news that live concerts are making a comeback. In the past year, there has been a lot of uncertainty in the music community due to the restrictions brought on by the COVID-19 pandemic. If you are a musician, you know how challenging it has been to make money with your art in the last year. The best way for struggling musicians to make money to fund the pursuit of their dream is by going out and playing live shows. 

With all of the musicians out there looking for gigs, finding bookings can be challenging. This is why you need to work on building your personal brand. If you have a massive social media following, it will be much easier to attract attention from the owners/managers of live music venues. If you want to get booked for new shows, then you need to make sure to avoid the issues mentioned in this article. 

Having The Wrong Representation Can Be Problematic

Most musicians don’t have the time or experience needed to find and book shows on their own. This is why many artists hire booking agents to represent them. These agents will be speaking on your behalf, which is why you need to take your time before hiring a company to handle this important job. The last thing you want is a manager that is unprofessional because it can reflect poorly on you. 

Before you hire an agent to handle your career, you need to find out more about their other artists and the amount of experience they have in the industry. For years, Plug Brudaz has helped ambitious hip-hop artists grow their audiences. Our goal is to make our artists household names and we do everything in our power to accomplish this goal. We offer everything from music video production to top-notch management services. 

No Shows Can Be Disastrous For Your Career

When booking talent, the owner or manager of a music venue will be putting a lot of trust in the artist. Betraying this trust is a surefire way to reduce the number of quality bookings you receive. One of the main things artists do to betray the trust of music venue owners/managers is pulling a no-show. If you don’t show up for a concert you have committed to, the venue owner will lose a lot of money. No shows are a mistake that will come back to haunt you, which is why you need to ensure you are at every show you book. 

Avoid Asking for Too Much Money

Unless you are an established artist with a few hits under your belt, you need to avoid asking for an outrageous amount of money for your live shows. You need to realize that the owners/managers of these venues have to make money. This is why you need to work on making your prices fair. Having an experienced manager allows you to keep a firm handle on your worth as an artist. 

If you are struggling to manage your music career, it’s time to find out about what Plug Brudaz has to offer. 

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Things To Keep in Mind When Creating a New Music Video

By Adarious Smith

Things To Keep in Mind When Creating a New Music Video

Exposing your music to a larger audience is only possible with a comprehensive online marketing strategy. Having an artist website and a presence on social media allows you to engage with people in your core demographic. If you want to provide listeners with an accurate representation of your music and your persona as an artist, then a well-produced music video is a great investment.

The average person spends over seven minutes a day watching videos online. Using the general public’s love of video to promote your music is a great way to grow your audience. If you are in the process of creating a new music video, be sure to keep the following things in mind.

Grab Attention Right Away

The biggest mistake that inexperienced artists make when creating a new music video is thinking people will watch the entire thing. In reality, you have around 15 seconds to attract and retain the attention of a music video watcher. If the first 15 seconds of your music video is boring and uneventful, you will have a hard time keeping people interested and engaged. Rather than losing potential listeners, you need to find ways to make the first few seconds of your music video memorable and entertaining.

Rather than trying to shoot and edit a music video on your own, you should rely on seasoned professionals. At Plug Brudaz, we are passionate about helping musicians bring their art to the masses. With our help, you can create a music video that provides people with a glimpse of the immense talent you have.

Focus On Your Performance

Before you begin shooting a music video, you need to consider the type of finished product you want. While a concept music video can be entertaining, you need to use this medium as a way to show new fans your talent. The best way to do this is by producing a performance music video. With this type of video, you can highlight your ability to captivate an audience and entertain them with your talent.

Generally, you will have to shoot multiple performances of the same song during the video shoot. Performing the same song over and over can become draining over time. However, you need to avoid allowing this repetition to get in the way of an energy-filled and entertaining performance.

Don’t Forget to Promote Your New Music Video

Using your online brand to promote the new songs and music videos you create is important. Once you have finished your music video, your main focus should be on promoting it. Social media is a great place to inform a large number of people about your new music video. Asking your audience for feedback about the video is also crucial when trying to have success with new content. With the feedback from your audience, you can optimize future videos for success.

Are you in need of guidance regarding how to market your music? If so, our team can help you out.

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Use These 3 Social Networking Sites to Build Your Brand as an Artist

By Flavored PB CO

Use These 3 Social Networking Sites to Build Your Brand as an Artist

For up-and-coming musicians, nothing is more important than building an audience and growing your brand. You need a social fanbase because that growing following is the key to success. To make money doing what you love, you need a lot of fans and you’ll find them on social networking sites. These are the people who are going to watch you perform, stream your music, and spread the word to their friends. Many musicians understand this but make the mistake of trying to be present on too many social media sites. You only need to use three social networking sites to build your brand as an artist and they aren’t the three you may think. 

Facebook, Instagram, Twitter

The truth is that you don’t need to use all three of these social media sites to build your following. Spreading yourself too thin just waters down the message as you try to keep up with all the constant posting. You should choose only one and make it the one that suits your brand best. If your branding isn’t visual, then Instagram may not be your best bet. You will need to post frequently and consistently to gain followers, so make sure it’s one you like. This choice really all about engagement. Its going to help spread the word and build those superfans you need to help catapult your career. 

Spotify

Every new or struggling musician should be on Spotify but you’ve got to treat it as a social media site. You can’t just throw stuff on there and hope for the best. Spotify not only allows people to stream your music, but it can also be used to follow people and share stuff. You’ve got to be active on the platform. Reach out and ask people to add your music to their playlist. Treat this like a daily post and you’re sure to get some exposure. Before you know it, you’ll have a growing fanbase.

YouTube

YouTube is the third networking site you need to use consistently. Again, treat it like it’s social media. There are billions of active daily users that you can potentially get in front of. You can post messages as well as long or short videos. This is where you want to put high-quality stuff and be creative. Whether it’s behind the scenes looks, personal interviews, or music videos is up to you. Just be active, consistent, and post quality stuff. The great thing is that once you establish a following YouTube can actually suggest your videos to people who may enjoy them. They’ll do part of the work for you!

Promoting yourself is hard work but it is vital to your career. Remember, post high-quality material consistently and engage with followers regularly. When you decide you’re ready for more, contact Plug Brudaz to take your career to the next level.  

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Tips for Growing Your Email List as a Musician

By Flavored PB CO

Tips for Growing Your Email List as a Musician

As a musician, having an email list to communicate to your fans is essential. Whether you are updating your audience on your upcoming tour dates, virtual events, or a new record, having an email newsletter keeps you connected to your fans in a way that social media. Getting inside of your fan's inbox means that you have their direct attention, and they won't be so distracted by the next tweet, Facebook post, or Instagram share. Not to mention, social media changes fast, but email newsletter is as relevant as ever. So today, we have a few tips for you to use to grow your email list: 

  • Add an opt-in form to your website.

Any email marketing service gives you an easy way to add an opt-in form to your website. You will want to add this to your website. Ideally, place it on your website that will catch your visitor's attention and use encouraging words that will lead them to that subscribe button. Keep things as simple as possible by asking for only their name and their email address. If you ask for anything more, you run the risk of your fan not subscribing at all. 

  • Give your fan a freebie.

One of the best ways to encourage email subscribers is by offering a freebie in exchange for their email addresses. Most musicians will offer a free song in exchange for their fan's email address, but you may want to offer something different so you can stand out. Offer a monthly giveaway to your email fanbase and send out free swag to the winner. Depending on your genre and fanbase, you might also want to release "first heard" or unreleased songs, tutorials, or acoustic songs. Don't be afraid to change it up based upon what becomes the most desirable to your fans. 

  • Promote your email newsletter on social media.

Social media is a great way to reach the people who already like you and follow you. Utilize your social media platforms to promote your newsletter. Consider promoting a virtual event where email newsletter subscribers get access through an exclusive link. Or you encourage people to subscribe by telling them they will hear how you got that specific idea for a song. 

  • Start a blog or a podcast.

Having a place where you can post regular content that gets shared on social media, and potentially found on Google, is a great way to encourage email subscribers. For blog content, in addition to updates about your music, consider offering up tips for up-and-coming musicians or details about the inspiration for a specific song. A podcast is also a great way to promote your work because you can bring guests onto your show. 

While it may seem like a lot of work, promoting yourself through email newsletter marketing is a low-cost, efficient way to reach your fans. If you only stick with social media, you risk not engaging with followers regularly. Not to mention, the popularity of social media platforms fade. Need help with your music in a bigger way? Contact us at Plug Brudaz for assistance.

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