News

What's In A Single?

By SBS Team

What's In A Single?

The music single is an old idea, but one that’s still popular and relevant today.

What's in a single? A record single gives an artist a chance to pack a powerful punch into one single track – and often one B side – to tell more of his or her story in a shorter format. That’s been the strategy forever – but a lot of other things in the music business have changed quite a lot. 

Traditional Music Singles

The traditional single track came in the form of a 45 RPM vinyl disc. These small 7-inch records still float around in a collectible market, showing the enduring legacy of the music industry at that time. 

These little platters illustrate the power of the single – you hear one song, and you're done. You form your opinion an impression of the artist from that one track alone.

Where 33 RPM LPs provided longer play, they were also a much different format.

Modern Music Singles

In some ways, the fundamental role of the music single hasn't changed, but the format has, and the business has become a lot more high-tech, obviously. 

Hardly anyone releases the 45 rpm vinyls.

Today, one of the major aspects of the music single is the music video. Artists put a lot of money into these music videos, and a lot of time and effort, to represent themselves in very particular ways, some of which have to do with where the industry has been and where it’s heading. 

The music video dates back to its heyday in the 1980s, when even pop and rock bands routinely put out these sorts of short cast videos.

But artists are still putting out music videos with their top hit singles, and they're using them as an opportunity to brand themselves further.

In a short three or four minute video, you'll see a lot about the artist – who often shows up directly in most of the shots or provides footage of actual tour video.

Some music videos are also highly conceptual and use abstract art and similar ideas,  but the majority of music videos showcase the artist visually and in terms of audio.

When you need help with a musical project or touring logistics or anything else, take a look at the website at PlugBrudaz. 

We make it our mission to help support our clients as they embark on musical journeys and careers that are rewarding and also lucrative! Get connected to a company that is ahead of its time, and boost your career in a big way.



Read more


The Importance of Following Up After a Gig

By Adarious Smith

The Importance of Following Up After a Gig

Playing a gig is an accomplishment. Once you get a taste of what it’s like, you always want to be in planning mode for the next one. While this is important, there’s also some follow-up work to do after every gig

When you follow up after a gig, you can improve the relationship between you, as an entertainer, and the people you work with. After all, your goal is to establish a strong relationship and rapport with your clients. To do this, you need to put in the work after your gig. Some tips to help you do this can be found here. 

Remain Respectful to Your Client 

While playing your gig (including before and after the gig), stay professional and respectful. Be sure to check-in at the start, confirm the end time, and let them know the estimated length of your set. 

When you are done playing, pack up your equipment and get out of the way for other performers (if there are any). Make sure you speak to your client before leaving and thank them for the opportunity to play. 

Never expect a tip. While you may receive a gratuity, don’t wait for this. If you do get a tip, be sure to say, “thank you.”

Stay in Contact with the Client 

When the gig is over, make sure you stay in touch with the client. A great way to do this is with a personalized thank you note. You can send this via email or snail mail – the key is to make sure it’s personal. 

Make sure you thank the person or entity for the opportunity once more and let them know how much you enjoyed it. Be sure to list specific details from the gig that you enjoyed or appreciated and be as authentic as possible. Remember, “the devil is in the details.”

Request a Referral or Review

This is a good time to request a referral or review from the client too. You can include the request as a part of your personalized note.

Once you have thanked them for the opportunity, let them know you would appreciate a review. After receiving reviews, you can begin posting them to your website or have your manager use them to help gain traction on social media or other platforms. 

Along with asking for a review, consider asking the individual to share your information with people they know who may be interested in booking you for a gig. There’s no question that word-of-mouth marketing is still one of the most effective options available today. Make sure you are encouraging your clients to spread the word about you and your abilities. 

As you can see, following up with clients after a gig is a great way to show your appreciation and get more gigs (potentially). Just be sure to keep things polite and professional. This will help ensure your efforts are effective and that the desired results are achieved.

Read more


Pros of Working With an Artist Management Company

By SBS Team

Pros of Working With an Artist Management Company
No matter what the musician does, they must be able to deal with the music industry that's tremendously competitive and difficult to make a breakthrough in. While musicians need to have the passion and drive to keep plugging along in their journey, there are nonetheless things that are physically beyond their means. 

That's where the capabilities of an artist management company can be called in. That's because these people know how to make the whole process of running a music business more streamlined. They can do all of these things for you, freeing you from the day-to-day tasks, so you have more time to focus on your creative side.

Gain More Exposure

In the digital age where social media is now the norm, an artist management company can help its clients build a strong Internet presence. This can include regularly posting updates on Instagram, as well as blogging regularly on popular websites. 

In addition to generating positive reviews online, it can also raise name recognition. Plus, the band managers can use their contacts to gain media coverage for a client's latest project or gig, which is crucial to building a brand via music promotion.

Enhance Your Credibility

Working with an artist management company can improve your reputation in the music industry. Reaching out to record labels, radio stations, venues, and other important people in the industry is difficult and time-consuming. Even if you do get lucky and make connections with some of these people, retelling how you got lucky will not help your image. 

Hiring a music management company allows you to position yourself for success in the music industry. It's fundamental to understand that hiring an artist management company isn't necessary for you, but it is an invaluable way to boost your credibility.

Helps You Keep Focused

In the beginning, it might be challenging to set your goals. However, as more time goes on, it gets easier. You soon have a complete breakdown of the steps you need to take to reach those goals. When reaching these goals becomes a habit, you know you have found a system that works for you. A dependable and notable artist management company will help reinforce the way you do things. They will remind you of your original plans and help keep you on track.

An artist management company will help you create a realistic budget, secure a performance venue and hire musicians, technicians, and other team members. They can help to coordinate your tour dates, transportation, hotel reservations, and everything involved in the big picture of getting from place to place. By working with the right artist management company, you will find yourself growing in many ways instead of getting lost in the shuffle.

Read more


Helpful Tips for Planning a Music Tour Around the United States

By Adarious Smith

Helpful Tips for Planning a Music Tour Around the United States

In the past year, musicians have encountered a bit of a financial crisis. During the pandemic, many of the venues musicians played in to make money were closed. As some of the best venues in the United States start to open back up, many professional musicians are starting to play live again. If you are looking to make up for lost time, then planning an extensive tour of the United States is a great idea. 

With the help of your manager, some hard work and some bookings at popular venues, you can make money playing music at cities around the country. Are you trying to plan a music tour around the United States? If so, check out the great tips below. 

Start Scouting Out Venues to Book

The first thing you need to do when planning a tour is to find venues in areas you want to showcase your music. Most major cities have multiple clubs, bars and live music venues that book artists in all genres. Ideally, you want to find venues in markets that you have lots of fans. By booking these venues, you can actually make money instead of packing to a half-empty venue. 

Before booking venues, you need to work out the logistics of when you want to play there and how much the door split will be. Depending on how popular the venue is, you may have to take less money at the door. This is not a problem if you expect tons of fans to show up for your concert. Seeking out the help of your talent manager is crucial when trying to figure out these logistics. 

Assess What Equipment You Need

One of the most expensive aspects of going on tour is bringing along the right equipment. Most venues will not provide the equipment you need to bring your sound to the masses. This is why you need to invest in your own equipment to bring along for the ride. 

The type of equipment you need for your tour will vary based on the type of music you play. For instance, if you are a rap artist, then all you need is a PA system and a way to play your beats. In most cases, solo rap artists will use laptops and digital files of their beats to develop their live sound. While you may have to spend some money on a good PA system, it will be worth it. 

Make Money With Merchandise

While on tour, you want to find as many ways to make money as possible. Great merchandise is crucial if you want to make money on tour. This merchandise can include things like hats, shirts and CDs with your music on them. Working with the right promotional product supplier is crucial when trying to get a good deal on your merchandise. 

Once you have a tour planned out, you need to promote it on social media. The more people you can inform about upcoming tour dates, the easier it will be to pack the venues you have booked.

Read more


What Is the Role of a Music Talent Manager?

By SBS Team

What Is the Role of a Music Talent Manager?

 

Running a successful music project involves a lot of moving parts. The role of the managers is to coordinate the artist’s team, figure out revenue splits, oversee complex legal structures, and so much more. 

It’s also necessary for a manager to understand and mediate between all parts of the industry while being “fluent” in the entire concept of the music business. 

If you are thinking about hiring an artist manager, knowing their role and expectations is a must. Keep reading to learn more. 

The Role of an Artist Manager

The manager you hire plays a unique role in your life and career. All the other partners you have will profit from specific elements of your cash flow. For example, your agent doesn’t make money off streaming, and publishers don’t earn from ticket sales. 

However, the manager earns a flat percentage on all your revenues. There’s a reason manager contracts are structured like this. It is because the impact and influence a manager has over an artist’s career is significant, which means their interests must be perfectly aligned with yours. 

Spokesperson and Gatekeeper 

The role of your manager is vast. One aspect of this is your public representative. Your manager will reach out to potential partners and sort through any incoming offers on your behalf. This part of the job requires many small decisions, and most artists are not aware of what is going on behind the scenes. 

You must find and hire a manager you completely trust. This is going to ensure the desired results are achieved. 

The Team Architect 

Another responsibility of your manager is to coordinate and build your team. This is going to include several different partners working on varying sides of the industry. Every time an artist moves to the next step in their career, your manager will consider new and existing partnerships to ensure your best interests are intact. 

It’s important to realize that the decisions made by your manager will have a huge and lasting impact on your music career. If they aren’t made carefully, it can impact your ability to continue seeing success in the future. 

Artistic Direction

Even if you have an A&R with your publisher or label, your manager will define and coordinate the video and music releases, live performances, and tour strategy. Your manager is the final advisor when it comes to dealing with the A&R, and their role is to mediate how much influence other partners have. 

Finding the Right Music Manager Matters 

Finding the right music manager is an important element of your music career. Taking the time to find the right person or company for the job will pay off and help ensure your music career is as successful as possible. With the information above, you have a general idea of what the role of a music manager is and what to expect when you hire these services. Being informed is the best way to find and hire the right music manager. 

Read more


What Do Artist Managers Do

By SBS Team

What Do Artist Managers Do

Artist managers are entrusted with the job of managing the careers of artists. The artist manager’s role involves the entire gamut of functions, from overseeing the artist's day-to-day schedule to negotiating contracts on their behalf. They are responsible for guiding all aspects of the artist's professional life that may sometimes encroach into the artist's personal life, too if it impacts their work. They are also responsible for shielding the artist from all external factors that can be distractions. 

 

A Wide Array of Managerial Tasks

 

Artist managers are responsible for advocating for the business, advising on brand endorsements, providing 24x7 support and all career decisions. They are responsible for the short and long-term goals of the artist and steer them along in clearly mapped out directions. To say that artist managers market the artist is also too narrow a definition. The scope is much broader as it is an all-encompassing relationship that blends the personal and professional lives of the artist as seamlessly as possible. 

 

Therefore, the responsibilities can be overwhelming as they include:

 

  • Booking gigs
  • Planning album projects
  • Scheduling and orchestrating record releases
  • Planning the touring and appearances
  • Negotiating record contracts
  • Keeping the peace within the band
  • Leveraging the artists' brand equity
  • Create revenue streams

 

The above list is by no means an exhaustive one. But, these are some of the essential requirements of the job if you are to become an artist's manager. Artist managers may be flying solo in the beginning but will soon have a team or work as an agency to fulfill all the needs of the artist or the band. 

 

Managing an artist or a band is multi-faceted and a team effort. So, even if the manager started out as a single entity, they are going to rely on agents, publishers, and labels to form a cohesive unit, working to garner greater success for the artist and reap the benefits as a team.

 

The Best Artist Managers 

 

Despite the COVID-19 or Wuhan virus pandemic, which brought all performances, outdoors and indoors, to a grinding halt, artists and their managers still need to run the business, produce new music and albums, build and promote their brand, and earn money. The best managers are those that believe in the artists and their creativity. 

 

They curate the music and develop the music content and branding. Rarely can these be performed without some level of subjectivity and personal input. The relationship between the artist and the artist manager needs to be built on trust for it to flourish and endure. With an endless number of responsibilities, you could say that the artist manager's job is never really done!

Read more


Getting a Great Take: Recording Tips For Hip Hop Artists

By Adarious Smith

Getting a Great Take: Recording Tips For Hip Hop Artists

Over 4 million new songs are released annually. For most musicians, finding ways to make a hit record is something they work very hard to do. The key to a great song is a catchy chorus and an infectious beat. Hip-hop artists spend a lot of money on great beats. Producers like Scott Storch, Dr. Dre and Just Blaze make a great living by producing some of the best beats in the world.

Not only do hip-hop artists need to worry about good lyrics and a solid beat, they also need to focus on getting a good recording of them performing a song. Before you can start making music videos and touring behind the release of a new song, you will have to go into the studio and get a good recording. Here are some things you can do to make your recordings clearer and easier to listen to.

Put Some Energy Into Your Raps

If you think back to what the most successful rappers of the past few decades have in common, it is an instantly recognizable delivery. When you hear a Tupac recording, there is no denying it is him because of the energetic delivery he has. Ask any rapper what the hardest part of getting started in this industry is and they are sure to tell you about the difficulty they encountered finding their voice. Some new rappers make the mistake of trying to emulate their heroes, which can make them sound like a carbon copy of these artists.

One of the worst mistakes you can make when going into the recording booth to record a new verse is sounding monotone. If there is nothing dynamic in your verse, it will be overlooked and ignored by true hip-hop fans. This is why you need to approach everything you record with fresh energy. Being energetic allows you to capture the attention of the listener and take them along on a journey with your music.

There is Nothing Wrong With Annunciation

In the past few years, mumble rappers have come to prominence in the world of music. While this form of hip-hop is popular, many people view it as a passing trend. Truly iconic rappers like Jay-Z, Lil Wayne and the Notorious B.I.G. clearly annunciate their lines. If you truly have something to say on a record, you want people to hear it, which is why you need to work on rapping clearly.

Experiment With Microphone Distances

Depending on the intensity at which you rap, you may need to experiment with microphone distances. Getting too close to the microphone can distort your words and make it hard for the listener to hear what you have to say. This is why you need to think about standing back from the microphone a bit to ensure you get the clearest recording possible.

If you want to make a name for yourself in the world of hip-hop, having the right management in place is crucial. Are you looking for a manager to help you out? If so, it’s time to find out more about the team at Plug Brudaz.

Read more


Issues That Make It Difficult To Get Booked For New Shows

By SBS Team

Issues That Make It Difficult To Get Booked For New Shows

Music lovers the world over are rejoicing at the news that live concerts are making a comeback. In the past year, there has been a lot of uncertainty in the music community due to the restrictions brought on by the COVID-19 pandemic. If you are a musician, you know how challenging it has been to make money with your art in the last year. The best way for struggling musicians to make money to fund the pursuit of their dream is by going out and playing live shows. 

With all of the musicians out there looking for gigs, finding bookings can be challenging. This is why you need to work on building your personal brand. If you have a massive social media following, it will be much easier to attract attention from the owners/managers of live music venues. If you want to get booked for new shows, then you need to make sure to avoid the issues mentioned in this article. 

Having The Wrong Representation Can Be Problematic

Most musicians don’t have the time or experience needed to find and book shows on their own. This is why many artists hire booking agents to represent them. These agents will be speaking on your behalf, which is why you need to take your time before hiring a company to handle this important job. The last thing you want is a manager that is unprofessional because it can reflect poorly on you. 

Before you hire an agent to handle your career, you need to find out more about their other artists and the amount of experience they have in the industry. For years, Plug Brudaz has helped ambitious hip-hop artists grow their audiences. Our goal is to make our artists household names and we do everything in our power to accomplish this goal. We offer everything from music video production to top-notch management services. 

No Shows Can Be Disastrous For Your Career

When booking talent, the owner or manager of a music venue will be putting a lot of trust in the artist. Betraying this trust is a surefire way to reduce the number of quality bookings you receive. One of the main things artists do to betray the trust of music venue owners/managers is pulling a no-show. If you don’t show up for a concert you have committed to, the venue owner will lose a lot of money. No shows are a mistake that will come back to haunt you, which is why you need to ensure you are at every show you book. 

Avoid Asking for Too Much Money

Unless you are an established artist with a few hits under your belt, you need to avoid asking for an outrageous amount of money for your live shows. You need to realize that the owners/managers of these venues have to make money. This is why you need to work on making your prices fair. Having an experienced manager allows you to keep a firm handle on your worth as an artist. 

If you are struggling to manage your music career, it’s time to find out about what Plug Brudaz has to offer. 

Read more