News

Three Big Channels

By Adarious Smith

Three Big Channels

Anytime you’re thinking about your musical projects or branding, trying to move a project forward, it's a good idea to think about channels.

The reality is that we have an enormous number of channels these days. There are a lot of different places to promote your music and your brand. Artists and bands have to choose between a lot of very different options.

Here are three of the channels you want to consider as you're putting together a broader strategy for brand visibility.

Spotify

This is the place where a lot of people are. It's increasingly becoming popular with people of all ages, but especially with younger people who want an easy way to enjoy music streaming.

We could get into the details of negotiating with Spotify, but we’ll just say that it's a must-have when it comes to having your music accessible and viable for people to hear. Back in the old days, you might have used something like Reverbnation. But Spotify is really a central place, a kind of artistic commons that you want to consider as you are growing and expanding your reach.

YouTube

When it comes to access, nothing's going to beat YouTube. In some ways, it's sort of an old-school platform or channel, but it gets platinum-level numbers of active users and traffic.

That's not even counting the comments and additional traffic you can get on a YouTube channel that is really hopping.

There is a reason that so many people who are promoting themselves have blown up on YouTube. It really is a common space, especially for people who don't have a lot of mobile data or better electronic setups. YouTube is kind of an all-inclusive platform that handles all of its own logistics – people just go to the channel and put in their keywords, and they get all of the music they need. So you have to consider how to use that to your advantage as an artist.

Smart TV Channels

In some ways, this is the top-tier channel option to look for when you're trying to expand beyond easy low-hanging fruit like YouTube.

More smart TVs are offering actual music video channels, and they need content for those channels. If you're producing a music video, you want to be able to get it to a place where it's part of the inner circle of content that gets distributed to people who are really choosing this format to watch on TV. In other words, YouTube has everything, but the smart TV channels have a curated set of videos, and so if yours can be part of that, it's often a big benefit.

For more, check out Plugbrudaz and everything that we offer for management and more.

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Finding Your Voice

By Adarious Smith

Finding Your Voice

What does it mean to find your voice as an artist in today's world?

 Really, there's a lot going on when you're trying to maintain a career in the arts. You're trying to organize various things, short-term and long-term priorities, and an artistic expression that's all your own, which can be harder than it sounds. 

 Think about what is true in the entertainment world. Then use it to your advantage.

Working with Autotune

 Here's an example – when you go to put a project together, you're probably already thinking about whether or not you're going to use some autotune feature or other alteration for your voice.

 Are you going to enhance the audio with various tools, or are you going to go natural?

 In some cases, people end up sitting around listening to clips, trying to figure out if there's an autotune applied to a track or not. We were doing this a few weeks ago, talking about these artistic choices and listening, and it got difficult to tell whether some track was subtly altered.

 But the artist always knows, and that's a design choice that you have to make.

 Choosing a Result

 One thing that we would recommend is to record with and without autotune, and then listen to both.

 That way you're not just guessing about the result – you're making an informed decision after reviewing both choices.

 But there are a lot of things in the artist’s world that are like that. People ask you “what do you want?” and present a variety of choices. Sometimes it can seem overwhelming. For example, think about making deals with money. In so many cases it's all about what you want to get out of a project. You might choose to have more of a capital runway and make something bigger, or you might take a quick payoff and go on to the next project. The choices before you might even seem deceptive, when something suddenly changes and throws off the equation. 

 Or, again, in some ways it comes back to style and how you’re portrayed and presented to an audience. There are a lot of choices, not just a few. There's a lot to think about at any given time.

 Plugbrudaz can help you with the management side of the equation. Bookings and promotions are part of our wheelhouse. It's all contributing to the goal of getting your career moving and keeping it going over time! Talk to us about what you need to succeed. 

 

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Behind The Scenes

By Aman Gill

Behind The Scenes

So much of these things that happen in the music business happen behind the scenes.

 You might not see them on the screen, or in a certain part of the entertainment world, but the people who are inside know what's going on.

 Never doubt that. Behind every seemingly spontaneous music video or booking or appointment, there's deliberate intent and people hard at work.

 Management and Booking

 Take the idea of booking a show. You don't often get a backstage view of how this works. On the other hand, the new season of Atlanta just came out, and you can see some of the nuts and bolts of how shows get put together.

 This rare glimpse underscores what a lot of people in the business already know – that again, there's a lot of work going on.

 “This is a business,” one of our entertainment lawyers said recently. “This isn't just people having fun. It’s set up to look like people having fun, which is important, but at the end of the day, there are contracts in place, and money to be made.”

 With that in mind, you have to look beyond the veneer and understand who's working on your behalf. As an artist, this takes actual work – office hours, you might say, and business hours throughout a given day.

 In fact, it's often hard for people to see just how hard-working these artists and entrepreneurs are.

 Take social media branding, for instance. There is this deliberate line between work and play on social media. If you're just snapping shots to show off to your friends, you can hardly describe that as “working.” But if you have an editorial calendar in place for social media, you're very much in the area of business operations. The thing is, both of them look pretty similar to people who are just tuning in from outside.

 Then, outsiders do get some kinds of windows into entertainment, like we saw with the Oscars lately. It's dramatic and sensational, but it doesn't really represent how things usually work in the industry day today. For that, you really have to get behind the scenes in a way, and appreciate what people are doing that's positive.

 It's something to think about when you're coming up as an artist, or trying to create a career in anything related to entertainment, even if it’s something peripheral like NFTs or visual media strategies. Anyway, you can count on us

 Talk to Plugbrudaz about your career goals!

 

 

 

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Booking Live Shows Is Key To Hip Hop Success

By Adarious Smith

Booking Live Shows Is Key To Hip Hop Success

Whether you're an up-and-coming hip-hop artist or one who's already in the game, promoting your brand is essential to success. In today's hit and click world of social media, it can be tempting to rely solely on popular digital platforms to push your brand in front of your target audience. While a well-oiled social media marketing strategy is critical for brand awareness, performing live shows is key to cementing hip-hop success. 


Booking live shows is a powerful way to start building a solid fanbase. When you get your brand and your music in front of an audience, you develop a relationship with fans who instantly become mini-marketers for you. Never underestimate the power of people sharing what they are into and not into on their social media accounts.


Live Performances Build Your Brand

There is an art to performing live, and many young artists can have difficulty finding their groove on stage. But, the harder you push yourself to be a better performer, you will see incredible results in your brand's success. The power that comes from being a captivating live performer is simply unparalleled. 


Prove Your Talent And Get Recognized

Live performances allow you tobuild a genuine fanbase of loyal members who will vouch for your authenticity and talent outside of a recording studio. Not only do you reach a fan base through live performances, but also scouts. If you show up well in recording and live, it catches the eye of industry leaders such as producers and label representatives. 


Gain Your Wings

Performing on stage is an intrinsically personal experience; regardless of what is going on around you, your performance is up to you. Hip hop artists gain their wings through live shows and learn some independence. Captivating an audience and holding their attention is hard work, but it is one of the most rewarding aspects of being an artist. The more you put yourself out there, the better you will be. 


Booking The Right Shows

We've all been to the mall and seen an artist struggling to spike interest in a crowd of shoppers, not a good look. The shows you book are essential to boosting your brand; you don't want to be seen as struggling for crumbs. There is an art to booking significant live events and shows, which usually comes with experience. A professional hip-hop artist management agency can get you in front of audiences that will make your brand and career soar.

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Three Good Reasons You Should Listen to Music Every Day

By Adarious Smith

Three Good Reasons You Should Listen to Music Every Day

Most people will agree that music is a great form of entertainment they cannot do without. You can listen to the most beautiful tunes when you’re hanging out with friends at concerts to watch your favorite musical artists perform, socializing at clubs, or home. It’s difficult for anyone to sit still while an enjoyable piece of music is playing. There’s nothing like listening to a good musical beat that gets you in the mood to get up and dance. 


There are so many reasons for you to take the time to listen to music every single day. Here are a few things that you should know about this type of entertainment.

Creative Thinking


Did you know that music has a powerful impact on brain performance? It is known that listening to music each day helps to stimulate your creative thinking. Musical artists are not the only ones who need creativity. You need to engage in creative thinking when you’re working on projects at work or you could also need this skill for school or college. 


Since music is known to boost your cognitive and learning skills, it may also be helpful to improve your overall creative thinking. This benefit also depends on the music that you’re listening to. Regular listening to happy or high vibrational music may help you to be more innovative and a better problem solver.


Better Mood


No matter where you are, you have the advantage of hearing good music playing that uplifts your spirits. If you’re having a stressful or depressing day, you may find that listening to good music is just the thing you need to make you feel more relaxed. 


Whether you’re listening to your favorite rap, pop, or other types of world music, you will feel a profound effect on your mood. It is believed that music has a good effect on the brain due to the  release of dopamine in the brain. Dopamine is a neurotransmitter that helps to produce feelings of happiness and excitement. 


So, it makes sense for you to create a playlist of your favorite types of music to help your mind relax and fight off stress.


Exercise Performance


You may not realize that music has a profound effect on the way you exercise. It is known that listening to music may help you to feel motivated to work out for longer periods. Motivational music also helps you to feel calmer and more comfortable while you’re working out at the gym.


Get Help From the Best Professionals


Do you need help marketing your new songs or music videos? Reach out to us at Plug Brudaz if you need assistance promoting your music.

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What's In A Single?

By SBS Team

What's In A Single?

The music single is an old idea, but one that’s still popular and relevant today.

What's in a single? A record single gives an artist a chance to pack a powerful punch into one single track – and often one B side – to tell more of his or her story in a shorter format. That’s been the strategy forever – but a lot of other things in the music business have changed quite a lot. 

Traditional Music Singles

The traditional single track came in the form of a 45 RPM vinyl disc. These small 7-inch records still float around in a collectible market, showing the enduring legacy of the music industry at that time. 

These little platters illustrate the power of the single – you hear one song, and you're done. You form your opinion an impression of the artist from that one track alone.

Where 33 RPM LPs provided longer play, they were also a much different format.

Modern Music Singles

In some ways, the fundamental role of the music single hasn't changed, but the format has, and the business has become a lot more high-tech, obviously. 

Hardly anyone releases the 45 rpm vinyls.

Today, one of the major aspects of the music single is the music video. Artists put a lot of money into these music videos, and a lot of time and effort, to represent themselves in very particular ways, some of which have to do with where the industry has been and where it’s heading. 

The music video dates back to its heyday in the 1980s, when even pop and rock bands routinely put out these sorts of short cast videos.

But artists are still putting out music videos with their top hit singles, and they're using them as an opportunity to brand themselves further.

In a short three or four minute video, you'll see a lot about the artist – who often shows up directly in most of the shots or provides footage of actual tour video.

Some music videos are also highly conceptual and use abstract art and similar ideas,  but the majority of music videos showcase the artist visually and in terms of audio.

When you need help with a musical project or touring logistics or anything else, take a look at the website at PlugBrudaz. 

We make it our mission to help support our clients as they embark on musical journeys and careers that are rewarding and also lucrative! Get connected to a company that is ahead of its time, and boost your career in a big way.



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The Importance of Following Up After a Gig

By Adarious Smith

The Importance of Following Up After a Gig

Playing a gig is an accomplishment. Once you get a taste of what it’s like, you always want to be in planning mode for the next one. While this is important, there’s also some follow-up work to do after every gig

When you follow up after a gig, you can improve the relationship between you, as an entertainer, and the people you work with. After all, your goal is to establish a strong relationship and rapport with your clients. To do this, you need to put in the work after your gig. Some tips to help you do this can be found here. 

Remain Respectful to Your Client 

While playing your gig (including before and after the gig), stay professional and respectful. Be sure to check-in at the start, confirm the end time, and let them know the estimated length of your set. 

When you are done playing, pack up your equipment and get out of the way for other performers (if there are any). Make sure you speak to your client before leaving and thank them for the opportunity to play. 

Never expect a tip. While you may receive a gratuity, don’t wait for this. If you do get a tip, be sure to say, “thank you.”

Stay in Contact with the Client 

When the gig is over, make sure you stay in touch with the client. A great way to do this is with a personalized thank you note. You can send this via email or snail mail – the key is to make sure it’s personal. 

Make sure you thank the person or entity for the opportunity once more and let them know how much you enjoyed it. Be sure to list specific details from the gig that you enjoyed or appreciated and be as authentic as possible. Remember, “the devil is in the details.”

Request a Referral or Review

This is a good time to request a referral or review from the client too. You can include the request as a part of your personalized note.

Once you have thanked them for the opportunity, let them know you would appreciate a review. After receiving reviews, you can begin posting them to your website or have your manager use them to help gain traction on social media or other platforms. 

Along with asking for a review, consider asking the individual to share your information with people they know who may be interested in booking you for a gig. There’s no question that word-of-mouth marketing is still one of the most effective options available today. Make sure you are encouraging your clients to spread the word about you and your abilities. 

As you can see, following up with clients after a gig is a great way to show your appreciation and get more gigs (potentially). Just be sure to keep things polite and professional. This will help ensure your efforts are effective and that the desired results are achieved.

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Pros of Working With an Artist Management Company

By SBS Team

Pros of Working With an Artist Management Company
No matter what the musician does, they must be able to deal with the music industry that's tremendously competitive and difficult to make a breakthrough in. While musicians need to have the passion and drive to keep plugging along in their journey, there are nonetheless things that are physically beyond their means. 

That's where the capabilities of an artist management company can be called in. That's because these people know how to make the whole process of running a music business more streamlined. They can do all of these things for you, freeing you from the day-to-day tasks, so you have more time to focus on your creative side.

Gain More Exposure

In the digital age where social media is now the norm, an artist management company can help its clients build a strong Internet presence. This can include regularly posting updates on Instagram, as well as blogging regularly on popular websites. 

In addition to generating positive reviews online, it can also raise name recognition. Plus, the band managers can use their contacts to gain media coverage for a client's latest project or gig, which is crucial to building a brand via music promotion.

Enhance Your Credibility

Working with an artist management company can improve your reputation in the music industry. Reaching out to record labels, radio stations, venues, and other important people in the industry is difficult and time-consuming. Even if you do get lucky and make connections with some of these people, retelling how you got lucky will not help your image. 

Hiring a music management company allows you to position yourself for success in the music industry. It's fundamental to understand that hiring an artist management company isn't necessary for you, but it is an invaluable way to boost your credibility.

Helps You Keep Focused

In the beginning, it might be challenging to set your goals. However, as more time goes on, it gets easier. You soon have a complete breakdown of the steps you need to take to reach those goals. When reaching these goals becomes a habit, you know you have found a system that works for you. A dependable and notable artist management company will help reinforce the way you do things. They will remind you of your original plans and help keep you on track.

An artist management company will help you create a realistic budget, secure a performance venue and hire musicians, technicians, and other team members. They can help to coordinate your tour dates, transportation, hotel reservations, and everything involved in the big picture of getting from place to place. By working with the right artist management company, you will find yourself growing in many ways instead of getting lost in the shuffle.

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